Privacy Policy

Macleod Trail Calgary ("we", "us", "our") operates macleodtrailcalgary.ca, a local business directory for the Macleod Trail corridor in Calgary, Alberta.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use the Site. We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

Depending on how you use the Site, we may collect:

• Account information: name, email address, and authentication identifiers when you sign in or register.
• Business listing information: business name, address, phone, website, descriptions, categories, photos, and hours you or an administrator provide.
• Claim and verification information: documents or details submitted to verify business ownership.
• Usage and analytics data: pages viewed, listing interactions, approximate device/browser information, and aggregated traffic metrics.
• Communications: messages you send to us and email delivery metadata.
• Technical data: IP address, cookies, and similar identifiers described in our Cookies Policy.

We use personal information to:

• Operate, maintain, and improve the directory and related features.
• Authenticate users and manage business claims and listing edits.
• Display public business listings and corridor browse pages.
• Provide owner dashboards, analytics summaries, and account settings.
• Send transactional emails (for example, sign-in links, claim updates, or service notices).
• Protect the Site against fraud, abuse, and security incidents.
• Comply with legal obligations and enforce our Terms of Use.

Information published in a business listing is intended to be public, including business name, location, contact details, descriptions, and media you choose to display.

Do not submit sensitive personal information in public listing fields. Account email addresses used for login are not displayed on public listing pages unless you explicitly add them to listing content.

We do not sell personal information. We may share information with service providers who help us operate the Site, such as hosting, database, authentication, email delivery, and analytics providers. These providers may process data on our behalf under contractual safeguards.

We may disclose information if required by law, court order, or government request, or when we believe disclosure is necessary to protect rights, safety, or the integrity of the Site.

If the Site is involved in a merger, acquisition, or asset sale, personal information may be transferred subject to this policy or a successor notice.

We retain personal information for as long as needed to provide the Site, fulfil the purposes described in this policy, resolve disputes, and meet legal or operational requirements.

When information is no longer required, we delete or de-identify it using reasonable measures, subject to backup and archival cycles.

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Subject to applicable law, you may request access to, correction of, or deletion of personal information we hold about you. You may also withdraw consent where processing is based on consent, subject to legal or contractual restrictions.

Account holders can update certain profile and listing information through the Site. You may contact us using the details at the bottom of this page to exercise privacy rights or ask questions.

We will respond to verified requests within a reasonable time as required by PIPEDA.

The Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when it was last revised. Material changes may be communicated through the Site or by email where appropriate.